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The website ambornorthodontics.com states the following, "Dr Amborn is committed to creating beautiful, healthy, happy smiles for each of his patients." We analyzed that the webpage also stated " Our team is committed to making your orthodontic treatment an enjoyable and rewarding experience." It also stated " At Amborn Orthodontics, we strive to give patients the smile they deserve in a fun, comfortable and friendly environment. Welcome to Amborn Orthodontics! Well, we feel that there are a few factors that make us Salems best orthodontics practice." The header had Orthodontics Salem as the highest ranking search term. This keyword was followed by Salem Orthodontics, Orthodontics in Salem, and Orthodontics Clinic in Salem which isn't as urgent as Orthodontics Salem. The other words they used was Best Orthodontics Clinic in Salem. Orthodontics Center in Salem is also included but might not be understood by web engines.